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Saints and Wolves Go Arm in Arm with JD

In an unlikely alliance, arch rugby Super League rivals St Helens and Warrington Wolves have joined forces with retail giant JD.
For the remainder of the Betfred Super League season, JD will be an official partner of both clubs and will take pride of place on the sleeves of the playing kit.
JD will also be focussing on their unique fan engagement activity throughout the summer across local JD stores.
Commenting on the partnership JD’s Group Marketing Director, Stephen White, said: “Super League is a fantastic product and fits perfectly with our store locations and our customers sporting interests.
“The Saints and Wolves are the perfect community clubs for JD as we make our first connection with rugby league supporters.”
JD has stores in both towns within its extensive UK store portfolio and plans to develop instore support activity throughout the summer.
St Helens and Warrington Wolves and commercial bosses, Dave Hutchinson and Geoff Durbin, agreed that the joint deal is ‘a coup for rugby league’.


 

Warwickshire CCC and Virgin Trains agree new partnership ahead of Edgbaston’s major match summer

Warwickshire County Cricket and Virgin Trains have confirmed a new one-year partnership that’s designed to make travel to Edgbaston Stadium even easier and more cost effective.
As part of the new agreement, Virgin Trains – which operates services to and from Birmingham New Street – will provide discounted fares to Warwickshire Members, international spectators and event delegates who are travelling to the stadium.
Alex Perkins, Head of Commercial, at Warwickshire CCC, said: “We’re thrilled to establish this new partnership with Virgin Trains ahead of such a big summer of cricket at Edgbaston, which includes England’s Vitality International T20 against Australia, Test match against India, and Vitality Blast Finals Day.
“Edgbaston is located just two miles from Birmingham New Street and, with our return shuttle bus service operating to and from the station on international and T20 match days, there’s an opportunity for a large number of our Members and supporters to benefit.
“We’re keen to make transport to and from Edgbaston as easy as possible and, over the course of the partnership, we will be in touch with our Members, supporters and delegates to provide details of how they can claim discounted travel through Virgin Trains.
Virgin Trains discounted travel to Birmingham will be communicated to Members, ticket holders and event delegates through Warwickshire CCC, Birmingham Bears and Edgbaston digital channels.
Daniel Crehan, Commercial Partnerships Manager for Virgin Trains added: “Nothing beats a day’s cricket at Edgbaston, one of the country’s most atmospheric sporting venues. With so many big games coming up, we are delighted to be working with Warwickshire CCC, and look forward to welcoming fans onboard who, in addition to the discount, can take advantage of our fast and frequent services to and from Birmingham New Street.”


 

ICTFC appoints Chief Executive

Inverness Caledonian Thistle FC is delighted to announce the appointment of a Chief Executive to provide strategic leadership and advice to the Board of Directors as the club restructures and looks to become a more community-focused club.
Mrs Yvonne Crook is an experienced consultant whose skills in business development, branding and marketing are seen as hugely valuable assets as the club strives to attract new investment and operate in a more business-like and sustainable way.
Mrs Crook is owner of View Marketing and a founder and director of Good Highland Food Ltd, which she runs with her husband Mike. She has also held strategic advisory positions for several destinations and visitor attractions in Scotland including Loch Ness by Jacobite as well as Perth Racecourse.
Mrs Crook has been advising the Board of Directors for the past six months and has so impressed them with her creativity, energy and professionalism that they have invited her to take on the role of chief executive.
Her work has included helping the Board set out the club’s vision for the future and preparing a Business Plan, which will place the club in a stronger position to attract future investment and funding.
Chairman Graham Rae said: “Mrs Crook is a highly motivated, business orientated person with considerable success in taking a strategic approach to business and organisational development. She has 20 years experience of branding and repositioning businesses nationally and internationally and we are benefiting hugely from her expertise. She has quickly embraced our business and the Board of Directors look forward to working with her over the crucially important coming months.”
Mrs Crook said: “The club has gone through challenging times and has been in need of change. The business planning process has identified new commercial opportunities that I am excited to start working on together with the club management team and the many local businesses that support ICTFC. In addition, the Board has outlined a more community-focused vision which I am proud to be part of. We have exciting plans to rebrand and reposition the club at the heart of the community. Our 25th anniversary gives us a great goal to work towards re-engaging with our supporters and building a great future.”


 
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